Marketing believes and holds on to a comprehensive and
plenary approach to marketing and distribution anchored in the
whole concept of the 3Cs of marketing (Company, Competition and
Consumer) and the marketing mix (Product, Price, Placement or
Distribution and Promotions).
At present ECE
Marketing has the 3-point advantage in its distribution
and marketing. First one is, in the case of Cosmetique Asia’s
Products, ECE distributes aggressively its product targeting
at 100% placement in all the possible channels of distribution,
starting from Key Accounts, Supermarkets, Groceries, Department
Stores, Convenient Stores, Drugstores, Chain Stores, Sari-Sari
Stores, Public Markets, and the like.
clout in the existing serviced areas and accounts is undoubtedly
unquestionable. Its proven relationship and services with the existing
trade partners is a sure win for existing and prospect principals
Second one, in the case of Food
Category Distribution of Lacto Premium and Lacto Plus Premium
and as well as EnerA Plus multivitamins, ECE aside from performing
the previously stated endeavors it executed in the distribution
of Cosmetique Asia’s product jumps overboard in as much as providing
comprehensive marketing support when given good and attractive
discount and as well as exclusive distributorship nationwide.
This is in terms of providing tri-media suppport, outdoor and
in-store merchandising, promo girls, refillers, promotional efforts
like sampling, bundling, redemption and the like.
The third one, ECE as the leading
distributor of generic medicines coupled with its service items
like branded medicines has very formidable position in drugstores,
dealers, wholesalers and retailers all over the island. Drugstores
considered as the most potent distribution channel can give any
product a “take-off” and “push’ especially in sales generation (increase),
brand recall, brand familiarity and others.
ECE Marketing is equipped with
the state-of-the-art kind of program which is capable of handling
inventories, invoicing, receiving, receivable management and even
generate ample reports needed like offtake tracking, sales trending,
and other pertinent reports. Such program enables branches to interact
with each other and exchange vital information and data.
ECE marketing has all the needed
logistics to run distribution. It has highly trained personnel in
every important division of the company i.e. sales, inventory, delivery,
warehouse, collection, office personnel and the like. ECE also has
good number of vehicles for sales and delivery to effectively and
efficiently service its clients and customers.